Of Journalism, Public Relations, And Broadcast: The Most Prestigious

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By: Kamaldeen Aishat

Prestigious is the quality of how good the reputation of something or someone is. The fields of journalism, public relations, and broadcast all play important roles in society. However, there are some debates about which of these fields is most prestigious. Some argue that journalism is the most prestigious, due to its vital role in providing information and holding those in power accountable. Others may argue that public relations or broadcast are more prestigious, due to their focus on influencing public opinion and providing entertainment. In this critique, I will argue that journalism is the most prestigious field, due to its unique ability to inform and shape public opinion.

Investigative journalism plays a vital role in holding power accountable, as demonstrated by the Watergate scandal. The investigative reporting of Woodward and Bernstein exposed corruption at the highest levels of government, leading to the resignation of President Nixon. The Watergate scandal demonstrates how the freedom of the press and the role of independent journalists are essential for democracy and the public interest.

Public relations is a powerful tool for shaping public opinion, as demonstrated by the use of PR campaigns by corporations and governments.

The 'Got Milk'? campaign demonstrates how public relations can use emotional appeals and celebrity endorsements to influence public opinion. The campaign used celebrity endorsements to promote milk consumption, and it used emotional language to appeal to consumers' sense of nostalgia and desire for a healthy lifestyle. The 'Got Milk'? campaign shows how PR can be a powerful tool for shaping public opinion by appealing to consumers' emotions and using popular figures to promote a message.

When these framing and selective reporting techniques are used on a large scale, they can have a powerful influence on how people perceive the world, shaping public opinion in a way that may not accurately reflect reality. For example, a broadcasting outlet owned by a corporation that supports a certain political party may present information in a way that supports that party's agenda. We could say that when broadcasting outlets are used to promote a particular agenda, they can create an echo chamber effect, where people only hear information that reinforces their existing beliefs. Broadcasting's ability to shape public opinion through framing, selective reporting, and the promotion of a particular agenda makes it a powerful tool for influencing society.

Through the presentation of information in a way that emphasizes some facts over others, and through the promotion of particular agendas, both public relations and broadcast can have a powerful influence on public opinion. However, journalism's commitment to accuracy and objectivity gives it greater credibility and makes it a more trustworthy source of information.

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